has played a vital role in ensuring our survival throughout our evolution. It is only through our ability to differentiate thousands of unique scents and odors we are able to identify a threat and realize when we are safe.Guinness World Record holder, endurance athlete and author Christopher Bergland “Smell is often the first warning of safety or danger, friend or foe. Smells have the power to drive your behavior on an instinctive and subconscious level. Luckily, you can also harness the power of smell and consciously use it to your advantage.”Unfortunately, most of us tend to underestimate the importance of smell.
Olfaction is a physical sensation that can regulate our mental experiences. It can evoke psychological states of mind, both.
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