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The Predictions for Small Business Saturday 2023 Are In—Here’s How to Optimize Them for Your Business

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, the day is meant to inspire consumers to turn to their own communities for holiday gift shopping. Not only did it stick, but it became a profitable and pivotal day for businesses looking to their end-of-year profit goals.

Even if you haven’t strategized yet about your business’s approach to SBS, you can still salvage the opportunity to connect with your community.

It’s worth a little effort—last year, American Express reported at small businesses that day. In addition, they concluded 72% of Americans want to shop and dine at small, independently owned businesses all year long, not just on this day.Here are the trends business leaders and experts are predicting for Small Business Saturday 2023 and how you can optimize them for your business.Verizon Business recently unveiled the results of its , in which they reported 1 in 3 business owners are worried about being adequately staffed for the important day.

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