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The complete guide to disruption

The complete guide to disruption The concept of disruptive innovation might have one meaning in your industry and an entirely different meaning in another.

How can you give disruption meaning for your brand without a clear understanding of what it is? Do you even need to care about disruptive innovation?

If your business isn’t, is that a problem? And does all success require disruption? Let’s start with a dictionary definition of disruption:dis·rup·tion/disˈrəpSH(ə)n/noun: disruption; plural noun: disruptions1.

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