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The Art of Persuasion: 4 Tips to Master Influence

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Wall Street Journal best-seller, Could you be the next marketing pro in your industry? Follow these four steps to practice subtle persuasion and grow your business.The first step is believing, without a shadow of a doubt, that you are one of a kind.

No one can be you, and it’s impossible for someone to operate exactly as you would. Go to any big-box retailer, and you’ll see the truth of that statement in real time.

If 10 entrepreneurs develop a smartwatch, each one will differ. The watches will have “smart” mechanics, but the usability, design and features will vary.

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