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If you are struggling to prove that you are that expert your leads and prospects are ought to hire, if you are getting hesitation and confusion on your sales calls – perhaps I can show you another way to become magnetic to the right people in your audience.In over two decades working with business owners from all walks of life, there is one main obstacle I can pinpoint when it comes to client attraction – where everyone who struggled to grow their business and attract more clients had one thing in common. They were trying to follow marketing strategies that were not aligned with WHO they were as people, so there was no human energy in their marketing materials. It simply felt off – and their audiences could sense it. People trust personal brands more than they do generic brands. I always believed it, but I also wondered, “Why is that?” mainly when I lived in the countryside of Ireland, where people are not as open to using technology as in some other parts of the world.