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Society 18 Founder Pamela Zapata on Supporting Influencers of Color and Knowing Your Worth

Pamela Zapata New York liking feelings Gap
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from the public relations firm MSL U.S. and The Influencer League, which found a 29% pay gap between white influencers and influencers of color.

The gap between white and Black influencers, specifically? A whopping 35%.That disparity comes as no surprise to Pamela Zapata, who saw firsthand the inequities in the industry during her decade-plus in marketing, production and influencer strategy—and set out to fix it.

In 2019, she launched , an influencer management and digital marketing firm that focuses on multicultural and multiethnic content creators.Zapata wants to show influencers of color that their skills and talent have value, and these days, she has a roster of creators who trust her team to and .

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