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Resetting Your Marketing Strategy in 2024: Human-Centric Marketing Is Critical in the AI Era

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and have brought us an ability to have machines create almost anything we want. Here is the caveat: AI can help, but and the effort that you put into your strategy.

And having a human touch will be much more important in the coming year. I’m going to start by saying marketers will not be replaced by AI, but they’ll very likely be replaced by marketers who know how to make AI work in their favor.

I get it: You are inundated with ads for different products that use AI to solve common problems. There are many terrific tools out there that use tech and machine learning to help with different business functions.

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