personality positive relationship

Research Team Finds a Link Between Extroverts and Positive Language

extroverts and their tendency to choose specific types of words. The study revealed that extroverts tended to use more positive language and “social process words.”“This is the first time a relationship has been established between extroverts and their tendency to use the two categories of words.

As it is a small correlation, we believe that stronger linguistic indicators are needed to improve machine learning approaches, amid rising interest in such tools in consumer marketing,” Assoc Prof Qiu said.The research was published in the Journal of Research in Personality in December 2020.

The NTU team said that these findings could help marketers develop better linguistic predictors for machine learning algorithms.

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