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Rebecca Minkoff: ‘I Never Set Out to Be a Rule Breaker’

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The Tonight Show, and the next day people everywhere knew my name. It’s the kind of story that, looking in from the outside, makes it seem like it just takes a little luck to become an overnight success.

In actuality, I had been living in New York, in a tiny walk-up shoebox advertised as an apartment, and working long hours for little more than minimum wage in the fashion industry for two years before this moment.

There was nothing overnight about it. It would take another four years, when I designed my first handbag, the Morning After Bag, before my business started to take off.Today, after years of early mornings, late nights and hard work, there is Rebecca Minkoff, the brand.

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