Can Backfire Olivia Bullock state Ohio people communication liking positive Can Backfire Olivia Bullock state Ohio

Political Candidates’ Use of Humor on Twitter Can Backfire

Communication Research Reports, show that people were more likely to view messages using humor as inappropriate for a political candidate they didn’t know.

This led participants to rate a candidate who used humor as less credible than one who didn’t — and less likely to get their vote.“Candidates should be cautious about using humor on social media,” said Olivia Bullock, co-author of the study and a doctoral student in communication at Ohio State University.

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