I’m a word guy. My career is grounded in the spoken and written word. As such, I believe in the power of words and that it’s important that the words we use are highly descriptive of what we’re trying to communicate.
Words are so powerful because they have meaning. And that meaning acts as the lens through which we perceive, interpret, understand, and use the words we come across in every form of communication and media.
Words shape how we think, the emotions we feel, the way we act on our world, and how we interact with others. Given the power of words, I would have thought that our government would have hired linguists, marketing and branding experts, and creative writers when they developed directives for how we should respond to the
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