Seth Godin: recent publications

A Thing about ‘Normal’

we had failed to pay attention to.Who’s on the short list for consideration, who is given the benefit of the doubt, who gets a head start…I was thrilled that Unilver has decided to get rid of the word ‘normal’ on their personal care product labels. Because when it comes to people, normal is an artificial construct, the center of a statistical bell curve but not a standard that we ought to seek to achieve, even if we could.Normal is a distribution, not a person.*Originally published on sethsblog.Seth Godin has written eighteen books that have been translated into more than thirty languages.

Every one has been a bestseller. He writes about the post-industrial revolution, the way ideas spread, marketing, quitting, leadership, and, most of all,

. people personality

Seth Godin

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