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Society 18 Founder Pamela Zapata on Supporting Influencers of Color and Knowing Your Worth
from the public relations firm MSL U.S. and The Influencer League, which found a 29% pay gap between white influencers and influencers of color. The gap between white and Black influencers, specifically? A whopping 35%.That disparity comes as no surprise to Pamela Zapata, who saw firsthand the inequities in the industry during her decade-plus in marketing, production and influencer strategy—and set out to fix it.