Editor’s Note: This article briefly discusses eating disorders and eating disorder recovery. Please take care of yourself if those topics could be triggering.What is five letters and on just about everyone’s lips? B-L-O-A-T, y’all. Everywhere I turn—socials, podcasts, and even text chats with friends—there’s talk of the persistent discomfort.
We swap stories of leaving restaurants with our pants unbuttoned (I’m Team Elastic Waistband for life). We compare the foods that seem to set us off (cauliflower and I share a love-hate relationship). And perhaps much to older generations’ chagrin, discussing poop is no longer taboo (in fact, you can find the shortcode ‘BM’ thrown around as casually as a ‘lol’).Just as everyone’s talking about bloat, the convo is quickly followed by, “Have you tried Arrae?” When I first heard of the brand, I was quick to rope it in with other of-the-moment, social media-born brands.
A quick spin around its website reveals a gradient of muted hues, buzzwords like “holistically,” “wellbeing,” and “filler-free.” My initial response? A mix of *rolls eyes* and intrigue. That’s probably why I pride myself on my approach to trending product deep dives: as a skeptic at heart, I love sorting through the BS to find the truth. And that’s exactly what I’m doing with Arrae today.
Are their “Bloat” capsules really worth the hype? Let’s investigate. Widely lauded by creators and trainers alike, it’s clear that Arrae is taking the wellness world by storm. Their bottles have even popped up at Erewhon (confirmation that a brand has truly made it, of course). “Bloat,” their hero product, is garnering fans including Melissa Wood, Molly Sims, and Hailey Bieber.
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