Lindsay Maccormick: recent publications

The Founder of Bite Toothpaste Is on a Zero-Waste Mission, But She Never Intended to Disrupt the Oral Care Industry

I’m the one who should do something about this.For Lindsay McCormick, founder and CEO of Bite, it was the not-so-small problem of plastic waste, specifically the colossal amount of empty toothpaste tubes we toss out each year. To address, she would need to take on the monumental task of changing the way people brush their teeth, something most of us have been doing a specific way for generations.

Making the challenge all the more impressive, McCormick wasn’t a dentist or a chemist or a scientist of any kind. She was a 30-something TV producer living the dream in California.And still she thought, I’m the one who should do something about this.McCormick has always had a passion for sustainability and a love of the outdoors.

While living in Los Angeles and in TV, she taught surf lessons in the summer. Over time, the plastic in the ocean that would wash up on her board inspired her to go all-in on working in TV so she could make nature and conservation documentaries.She eventually became a producer for House Hunters on HGTV.

The job had her flying all over the country to film, but the lifestyle didn’t jibe with her waste-free passions. Although she was able to use refillable containers for most toiletry items like shampoo, conditioner and lotion, it was those pesky travel-sized toothpaste tubes that she couldn’t refill and would have to throw away.

She tried every possible toothpaste alternative and never found anything she liked. Her research into the issue also turned up the estimate that over 1 billion plastic toothpaste tubes are discarded every year, or as McCormick likes to visualize it: the equivalent of 50 Empire State Buildings stacked on top of each other.So like all great inventors, she decided to try and

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