Keenan Walker: recent publications

Amid Convenience Culture, Gen Zers Embrace Boutique Shopping—Here’s Why

of to intimate and curated shopping spaces that fit their aesthetic and . “The age of waiting in lines at the mall or scrolling through pages of product on a website seem to be behind us,” MARKET Chief Creative Officer Keenan Walker says in an email to SUCCESS., a boutique in Dallas’ Highland Park Village, prides itself as a luxury and contemporary experiential shopping destination featuring a variety of brands including Christopher Esber, A.L.C, Proenza Schouler LLC and AGOLDE.The boutique’s clientele shops with meaning. “There are so many big-box retailers or online shopping platforms out there; however our customers look to MARKET for a and a highly curated selection that directly translates to their daily lives,” Walker says. For younger generations, social commerce reels them in. Instagram posts catch their eye and they visit MARKET for specific items.

Once there, shoppers work one-on-one with associates to style a full look or pack their suitcase with a week’s worth of outfits. Walker is well-acquainted with her clients. She listens to their commentary, takes note of the events they attend and reviews their social interactions.

This personalized attention to detail translates to conversions. It also helps her vet what brands to partner with for MARKET’s pop-up spaces. “Gen Zers will often browse online, but go to the physical store to purchase the products as they want to enjoy the in-person customer experience too,” according to .

Their multiple shopping formats include Instagram, department stores, pop-up shops, convenience stores chains and speciality stores. MARKET leases two rotating pop-up spaces bi-annually to emerging brands that speak to its sleek and contemporary appeal. Although, a thrust against fashion

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