Jeff Bewkes: recent publications

You Can’t Do That!

***It was 1995. I was on the way to the CEO’s office.

Companies didn’t have websites back then. HBO didn’t even own wanted to tell Jeff Bewkes, the CEO of HBO at the time (and later of all Time Warner), that he needed to create a website for HBO and that he should do original web shows on the website just like they did original TV shows.My title at the time was junior analyst programmer in the IT department.

I can’t even remember what I was working on all day. Nothing probably.Cindy wanted to stop me from going directly to the CEO.

“He’s your boss’s boss’s boss’s boss’s boss’s boss. You can’t skip the line over all of those people.The only people who ever tell you “you can’t” do something you want to do, something you love to do,

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Jeff Bewkes