Howard Stevenson: recent publications

How to Create a Company Culture That Motivates Entrepreneurship

Professor Howard Stevenson from the Harvard Business School states, “maintaining an effective culture is so important that it, in fact, trumps even strategy.” But the question arises how to create a company culture that inspires motivation and innovation from employees? Searching for such a culture, many leave an old-school corporate environment.Therefore, it depends on the leadership to create a progressive culture and encourage their employees to do it. Only having some business values or mission statement is not enough.

Having a strong culture leads to consistently motivated employees and augment performance. A study by Daniel R. Denison and Aneil K.