Millennials play a pivotal role in shaping just about any market or industry you can think of.
Since advertising agencies have carefully scrutinized their influence and spending potential. Now, travel companies, hospitality service providers, and everyone else is hoping to earn their loyalty.
Business or Pleasure: The Travelling Habits of Millennials
Millennials are adventurous. They are eager to learn and expand their experience, thrilled by the hunt for a bargain, yet still willing to spend a bit more for certain comforts. Of course, they are much more reliant on mobile devices than their elders.
Take a closer look at their traveling habits below.
How Frequently Do They Travel?
While there are some discrepancies in the results of various studies on the subject, most seem to have concluded that Millennials travel more often than members of older generations. This includes trips for both business and leisure.
Naturally, this depends on several additional factors, such as income, marital status, and so forth.
One of the major sources of information we used is a study by Expedia conducted in 2013 by Harris Interactive.
It included approximately 8,500 employed Millennials from all over Asia Pacific, Europe, and North and South America.
According to its findings, people under 30 take 4.7 business and 4.2 leisure trips per year. People who most frequently find the time or means for leisurely travel seem to be American and Canadian Millennials, with 7.8 trips per year.
Members of Generation X have been found to take 3.6 business and 2.9 leisure trips a year.
The same study found that Millennials are more likely to merge business with pleasure by extending a business trip into a vacation.
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