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10 Steps to Craft an Effective Message for Your Business
But how? How do we consolidate all of the hopes, dreams and long hours we have poured into our business into a mere two sentences or less? Here I turn to a brilliant book by Dan Kennedy, In it, he provides a set of powerful questions aimed to bring you clarity on who you are trying to serve and what your audience is looking for. If you’ve struggled to find an effective message for your business, read on for 10 questions that will help you craft a message that will make an impact.When you reach the end of these questions take stock of what you have learned, and incorporate your answers into your messaging.
