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Win Together, Lose Together: Embracing a Collective Approach to Negotiation with Barry Nalebuff
.In his latest book , Nalebuff argues that considering the collective’s needs is the most productive way to problem solve. Unfortunately, few people and practically no businesses approach discussions with this mindset, a problem he’s intent on changing. “One of the reasons that people dislike negotiation is that they feel taken advantage of,” explains Nalebuff in his interview with host Tristan Ahumada. The feeling of disenfranchisement is even greater when people assume they don’t have power in a dispute.
