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No Pain, No Gain: Theragun Founder Jason Wersland on the Power of Word-of-Mouth Marketing

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.The ubiquity of the Theragun—an industry-defining home-massage tool from the wellness company now known as —makes it feel like this was an overnight success story.

One minute, Kyrie Irving was getting his back massaged with a Theragun on the sidelines during the 2017 NBA Finals, to the confusion of his teammates.

The next, E! News was reporting on Theragun’s celebrity status, and everyone from Maria Sharapova to your pickleball-playing mom had their own, or at least wanted one.Of course, most things that look like an instant sensation aren’t.

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