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Macropay Reviews the Psychology Behind Checkout Anxiety

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The most crucial part of an e-commerce website is its checkout page. This space is where consumer interest gets converted to revenue.

However, this is also where buyers feel the most anxious, evidenced by the staggering 69.82% online shopping cart abandonment rate from Baymard Institute’s recent study.

In this article, Macropay reviews the reasons behind checkout anxiety and how your business can help potential customers alleviate the stress of the checkout process.

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