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From Small Salon to Celebrity Skincare: Mario Badescu’s President Shares the Secrets to Creating a Legacy Brand
, and after that first spritz in the Arizona heat, it’s been a staple in my skincare routine. Few facial products have ever insinuated themselves into my life and my medicine cabinet as quickly as this one, a fact I share with Mario Badescu’s president, Joey Cabasso, when we sit down to talk about his timeless skincare brand.“That’s exactly what we try to do,” he replies, and you can hear the pride that swells in his voice. “We love to hear those stories of word-of-mouth.”Mario Badescu may be a big name in skincare now, but the brand comes from humble beginnings.
