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Instagram Finally Got Me—Here’s What I Learned From a Week on Athletic Greens

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My grandfather always said a few words that have guided and haunted me throughout my life: “You have to try something 12 times before you can be sure you don’t like it.” Though the exact numbers vary, there’s some science to back up the adage.

I expected this to apply to seafood, wine, and anything else considered an acquired taste. But, I was surprised to discover that it also described my experiment with the wellness supplement du jour: AG1, by Athletic Greens.

While I’m not one to fall prey to influencer marketing, I have to say Athletic Greens’ partnering with all my favorite social media personalities worked its strategic magic.

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