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Influenced or Influencer? Take This Quiz to Find Out.

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Today and every day for the rest of our lives, we will be targets of salespeople, marketers, advertisers, fundraisers and (heaven knows) politicians who want to move us in their direction.

And they’ll be good at it, because they’ve learned how to put proven influence techniques — glowing testimonials, emotional tugs, last-chance opportunities — inside their appeals.

But recently, behavioral research has shown that, by concentrating so intently on the message, the messengers have missed something crucial.

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