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How video supports each stage of the customer journey

liking life friends mindfulness
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biteable.com
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In a perfect world, your ideal customer will instinctively know who you are and why your product is right for them. There’d be no long customer journeys, and no late nights spent comparing your solution to that of your competitor’s.

In this imperfect (and less creepy) world, where marketing messages don’t get beamed into your head, every time we buy something new, we have to trudge our way along the customer journey.

The customer journey is very similar to an old-time adventure. At first, there’s a pain point. Something isn’t quite right in your life.

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