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How to Use Loss Aversion to Your Advantage

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how bad would this be? If your answer involves being financially ruined or otherwise losing more than you’re comfortable with, talk with your brokerage advisor and adjust your plan accordingly.

When you’re considering the potential risk of an investment, the payoff might be years or even decades down the road. Developing a list of criteria or milestones to hit and check off along the way can help you measure the investments progress over time and watch for trends.

Having this data available lets you compare your investments’ progress during all phases of the market and helps you make a rational decision when things get bumpy.

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