study by Backlinko found that the average #1 Google Search has 3.8x more backlinks and 3.2x more referring domains than #2-#10.
According to MOZ, links are credited for 28% of Google’s ranking factors when conducting local organic search. That’s greater than any other individual factor.Despite the importance of link signals to the visibility of a website, not every business is taking advantage of them.
94% of all web content lacks a single external backlink. These pages are like islands; isolated from the rest of the web. Your business needs to take action to be sure it isn’t part of that archipelago.
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