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How to Sell Your Business—and Who Can Help

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The Strategic Coach, likes to say—is a who, rather than a how question. Instead of investing time trying to figure out how you will reach your short list of potential acquirers, figure out who would be the very best person to do this on your behalf.

In other words, hire an intermediary such as a business broker or a mergers-and-acquisitions professional.As with hiring any professional, you’re in the best position to manage an intermediary if you know what they should be doing.

There are some amazing intermediaries out there and some lousy ones, so invest the time to find a good one who appreciates both the science and the art of selling a business.Start by knowing whether you need a business broker, a mergers-and-acquisitions professional.

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