20.5 million Americans were unemployed as of April 2020. That alone is enough to push people to find alternative sources of income – whether it be a part-time job to keep afloat or an online work to market their skillset.A new audience has emerged, hungry for information and connectivity with others in the same situation, and even content creators have taken notice.
Many social media influencers have diversified their content to cater to this new paradigm shift, moving towards lifestyle and fitness as more of their audience find themselves staying home.While social media can be a gray area, it’s obvious that it can be an effective platform for marketing.
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