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How to Drive Traffic to Your Website and Increase Brand Awareness

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, we get granular, diving deep into the fundamentals of branding, positioning and marketing. My guest, Gerald, is a consultant and speaker who uses his background as a musician to help companies ramp up their productivity and accomplish more every day.

He came on the show to discuss the website he just launched—one of the five he manages. He is eager to learn how to drive traffic to his website and the products and services he sells through it.

First, Gerald is diluting his own traffic by having five distinct websites—and diluted focus yields diluted results. We first focused on which website he should pour energy into, and then I walked him through the tangible tools he can use to and achieve consistent and predictable growth.

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