How to create raving fans Other companies are making a product or providing a service. Those businesses are the commodities.
However when you create raving fans, you are unique; you have differentiated your business by helping your customers solve a specific problem in a bold way.
This customer-centered is the key to making sure no one else in your industry even comes close. This is the bedrock principle behind Force #7 of the: Constantly Create Raving Fans and Culture.It’s not just about being different, it’s about.
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