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How to Build a Personal Brand: 9 Tips for Making a Mark That Lasts

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. That includes both positives and negatives. For instance, you may associate a brand with luxury and high price. For the consumer, that may mean high status and reliability.

Another corporate brand may make you think of low prices and convenience. But you also think of questionable environmental or labor practices.

Overall, the brand likely targets value.But company brands also include public perceptions of . Does the company contribute to causes such as pet adoption, cancer awareness, or veteran relief?

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