millennials making up a greater share of the social media platform’s user base, marketers and business owners are suddenly looking at TikTok from a fresh perspective.But why should your business care?Here’s what Satish Kanwar, Vice President of Products at Shopify has to say: “TikTok is currently one of the world’s fastest-growing entertainment platforms with over 100 million highly engaged users in the US alone.”TikTok offers businesses looking to reach customers with a stronger purchasing power an attractive platform for reaching their target audience.With over 800 million active users, TikTok might be your best shot at getting ahead of your competitors.
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