Words are very compelling. I recently saw an advertising campaign for a makeup company which used only words. You would think that a company that sells makeup would add pictures of beautiful faces, lipsticks and eye-shadows to their billboards.
Not at all. Their campaign used a combination of words which intended to get a strong reaction from the reader.I was one of the readers, and I can genuinely say that I will remember those words for many years to come, and of course, the name of the makeup company.