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How Product Configurators Can Help A Small Business With Customization

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“Hold the pickles, hold the lettuce, special orders don’t upset us.”).With the digital revolution bringing more and more new tech, consumers have increasingly more diverse needs and it is clear that one size fits all is not working anymore.

In fact, from 2015 to 2018, consumer interest in buying customized products grew by 2.4 times.In addition, 71 percent of consumers expressed frustration that shopping experiences were impersonal.

It is clear that customization is the future and a necessity. It can be difficult to translate customization to a mass scale, especially for a small business.Looking at customization, there are four different approaches, which range from low to high levels of customization and customer input.

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