Inc. Her initial goal was simply to inspire and empower women of color through graphic T-shirts, home décor and other accessories.Her business launched in 2015 with $1,000 in Facebook ads and a respectable first-year revenue of $55,000.
Soon, Brown was able to leave her job as a digital marketing manager and focus entirely on expanding her e-commerce brand, which now has eight full-time employees and a dozen freelancers.“It’s not like I invented anything new in terms of products,” Brown says. “There were just limited options geared toward Black women.
There was a need for it. My intention from the beginning was to build a community where everyone feels they belong, that they are seen and they are heard.
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