customer churn costs businesses $136 billion. On top of that, 47% of companies lose auto-renewals due to changes in payment data.
However, auto-renewals can be lost many other ways.Customer churn is considered any instance in which customers, or subscribers, cease relations with a business or service.
With that, reasons for cession may either be voluntary or involuntary.Any instance in which a consumer, or subscriber, makes an intentional effort to leave a service is known as voluntary churn.
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