second Ginsu Knife for 9.99!” Slap Chop that approach to the curb, my friend.The human approach to sales is this: Trust = credibility + reliability + integrity, all over self-interest.How do you build trust?
First, make sure your product is outstanding. If it’s not, improve it or sell something else. With a great product, all you need to do is tell the truth about it.If you as an entrepreneur have a sour taste in your mouth about sales, your employees and customers won’t trust you.
Doubt starts to reek like old fish after a few days. And the limit of any company is the mindset of the leader. Change your attitude about sales or you’ll struggle.Maybe you missed the memo, but you’re a fantastic salesperson in the right circumstances.Read more on success.com