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How I Learned to Love Selling (and How You Can Too)

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second Ginsu Knife for 9.99!” Slap Chop that approach to the curb, my friend.The human approach to sales is this: Trust = credibility + reliability + integrity, all over self-interest.How do you build trust?

First, make sure your product is outstanding. If it’s not, improve it or sell something else. With a great product, all you need to do is tell the truth about it.If you as an entrepreneur have a sour taste in your mouth about sales, your employees and customers won’t trust you.

Doubt starts to reek like old fish after a few days. And the limit of any company is the mindset of the leader. Change your attitude about sales or you’ll struggle.Maybe you missed the memo, but you’re a fantastic salesperson in the right circumstances.

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