Katie Mehr Amanda Geiser people liking friends psychology Katie Mehr Amanda Geiser

How Being a Copycat Can Nudge You to Achieve a Goal

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Is sticking with an exercise program that involves working out regularly a goal you'd like to achieve? If so, the latest nudge theory research introduces a new "self-nudging" technique that can help people who struggle to achieve self-improvement goals promote more robust goal achievement by becoming a copycat and mirroring someone else's behavior.

The authors call this "novel, psychologically wise nudge" technique of copying the behavior of a friend or acquaintance to promote goal achievement a "copy-paste prompt." This study (Mehr, Geiser, Milkman, and Duckworth, 2020) was published on May 11 in the Journal of the Association for Consumer Research.

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