In a renowned anecdote, Albert Einstein is said to have given his graduating class the same exam paper two years in a row. His assistant, worried that the great scientist had made an error, alerted him.
Einstein’s reply was simple: “Yes, it’s the identical test. But the answers have been altered.” This wasn’t a sign of Einstein’s forgetfulness, but his wisdom.
Just as the solutions in physics evolve with each new discovery, so do the solutions in business and marketing.The question is the same, both now and in the past: how do we attract more customers without breaking the bank?
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