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From Small Salon to Celebrity Skincare: Mario Badescu’s President Shares the Secrets to Creating a Legacy Brand

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, and after that first spritz in the Arizona heat, it’s been a staple in my skincare routine. Few facial products have ever insinuated themselves into my life and my medicine cabinet as quickly as this one, a fact I share with Mario Badescu’s president, Joey Cabasso, when we sit down to talk about his timeless skincare brand.“That’s exactly what we try to do,” he replies, and you can hear the pride that swells in his voice. “We love to hear those stories of word-of-mouth.”Mario Badescu may be a big name in skincare now, but the brand comes from humble beginnings.

Its eponymous founder, an immigrant from Romania, started the company in 1967, giving facials out of a two-room apartment on East 52nd Street in Manhattan. “He started where we are now, on 52nd Street; we never left,” Cabasso says.

It’s true: 55 years later, you can at his original Manhattan salon.Badescu was a chemist and an aesthetician, and as he treated people with an array of different skin concerns, he’d formulate special botanical-based products for them.

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