A promotion requires volume. A movement requires vision.Think of it this way. Your organization has a finite number of words to communicate to those you’re serving and those on the team.
It might not seem that way because we can post anytime on social media and talk all the time. Eventually, though, all those words compete against themselves — and what truly needs to be communicated is lost. Organizations that understand the power of language and vision understand that less is more and consistency is key. If you want to create a movement, you need to surround it with a compelling vision.
A compelling vision requires the right language. And once you have the right language, you must do something that is often overlooked or forgotten. Stay..
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