Ubc Sauder David Hardisty Britain city Columbia, Britain people feelings positive negative Ubc Sauder David Hardisty Britain city Columbia, Britain

For Dreaded Tasks, Do You Put It Off or Get It Over With?

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When we’re looking forward to something fun, such as going on vacation, most people try to make it happen as soon as possible.

But when it comes to dreaded tasks, like getting a root canal, why do some people procrastinate while others get it over with right away?

New research from the University of British Columbia (UBC) Sauder School of Business may have some answers. The findings, published in the Journal of Consumer Psychology, give key insights into how excitement, anticipation and dread factor into people’s decision-making. “This stems from the phenomenon known as ‘the sign effect’,” said UBC Sauder assistant professor Dr.

Read more on psychcentral.com
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