Undercover Boss. As the CEO of Herschend Family Entertainment (HFE) at that time, I’d agreed to work at Silver Dollar City, our original theme park in Branson, Missouri.
I had no idea that what was about to transpire would change my life and my leadership approach forever. Before coming to HFE as CEO, I had spent 20 years in the auto industry where I witnessed mostly an autocratic and intimidating form of leadership.
The results of this style were troubling; I observed a lack of innovation, arrogant leaders, little focus on culture or people, and sub-optimal financial results.I always thought there was a better way to lead, but I had not seen a better way modeled until I arrived at HFE.
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