No! This is a great success. Because of second-level strategic thinking.I have failed to do second-level strategic thinking many times.Example: I ran a successful business in the 90s.
A web agency. I helped companies make their first websites. AmericanExpress.com, TimeWarner.com, etc.Why?I also wrote software to help me make each website.
I developed my own personal tool chest of software to make any kind of website.I sold my company in 1998 as a function of profits (we sold for about 10 times our earnings).But companies that “sell the dream” are much more valuable.Read more on positivelypositive.com