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Dear Etsy, Thank You For Letting Us Opt Out of Mother's Day Emails

For many people Mother’s Day evokes cheerful imagery like handmade crafts and gifts, handpicked flowers and little children making their mom breakfast in bed.

However, for a variety of reasons, not everyone observes Mother’s Day. At least one company, Etsy, has realized this and is now allowing their subscribers opt out of their Mother’s Day marketing emails.

There are many reasons why this holiday may be hard for some people and why someone may choose to opt out. It is important to remember that not everyone is a mother, nor does everyone have a reason to celebrate that holiday.

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