Cialdini Asks is a series of video interviews in which I ask experts in behavioral science about the journey that spurred their literary and academic work: how they wrote about it for a larger and more popular audience, the aspects of their content, and the motivations behind their work.
Today, I interview Richard Thaler, Economist and Professor of Behavioral Science and Economics at the University of Chicago Booth School of Business.
He is the author of several books on the subject of behavioral economics, including Nudge and Misbehaving. It was a pleasure speaking with Richard for the Cialdini Asks Interview Series.
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