Cialdini Asks is a series of video interviews in which I ask experts in behavioral science about the journey that spurred their literary and academic work: how they wrote about it for a larger and more popular audience, the aspects of their content, and the motivations behind their work.
Today, I interview Amy Cuddy, bestselling author of Presence: Bringing Your Boldest Self to Your Biggest Challenges, known around the world for her 2012 TED Talk, which is the second-most viewed talk in TED’s history.
A Harvard Business School professor and social psychologist, Cuddy studies how nonverbal behavior and snap judgments influence people.
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